Global cosmetics giant The Body Shop Partners with PayFast to enable Digital Payments in Pakistan

The Body Shop, a renowned cosmetics, skincare and fragrance company, has embraced digital payments for its customers through PayFast, an indigenous payment gateway by Avanza Premier Payment Services (APPS).

PayFast, regulated by the State Bank of Pakistan, allows merchants to receive payments from their customers through various methods, such as their bank account numbers, mobile wallets and through debit/credit cards. The gateway functions with the utmost security, thereby mitigating loss for its customers through due diligence and industry standard fraud detection.

Founded in 1976 in Brighton, England, The Body Shop is a global beauty brand and a certified B Corp. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally inspired skincare, body care, hair care and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand’s driving force. The Body Shop operates about 3,000 retail locations in more than 70 countries. Along with Aesop, Avon and Natura, The Body Shop is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. The Body Shop Pakistan is managed by Cosmetics Trading Company Pvt. Ltd. and has been open since 2006, operating 34 retail outlets in 12 cities along with its own fully functional ecommerce website.

Mr. Adnan Ansari, CBO of APPS, said in a statement, “Pakistan has seen a number of international organizations set up shop in our growing consumer marketplace. With this partnership, we are pleased to provide them with our secure, diverse and customer centric payment solution”.

“Keeping up with the advancement within the e-commerce sector and providing ways to simplify consumer buying process is fundamental for business growth. With new and easier payment solutions, it would be easier to retain potential buyers who are otherwise unable to shop due to limited payment options”, says Ms. Naba Taqvi, PR Manager & Official Spokesperson for The Body Shop Pakistan.

For more information please visit: Home – PayFast ( and


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